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Step 1: Dig deep into your "information mine" and find out what to sell.

Don't ask me what to sell right away; the answer is within yourself.

What you do every day, the area you are most familiar with, is your richest resource.

Here are two directions for you; see which one applies to you.

First, look inward and take stock of your own skills.

If you're a designer, you must know a bunch of free, high-definition, copyright-free image websites—that's information.

As a college student, you must know how to use various databases to find literature in order to write a paper; that is also information.

As a programmer, you must know some useful software and efficiency tools that ordinary people don't, and that's information.

Take those "common" things out of your head; they might be worth a fortune in the eyes of others.

Option two: Look outward and dig for gold in demand.

Open Zhihu, Xiaohongshu, Douban groups, and Tieba, and search for keywords such as "help", "how to find", and "who has resources".

Let's see what's troubling everyone.

"Help! Does anyone have a research report on the XX industry?" — This is the business opportunity of selling "industry reports".

"How can I download the overseas version of XX game?" — This is the business opportunity of "app downloading services".

"Does anyone have online course materials for the postgraduate entrance exam in English?"—This is the business opportunity of selling "study materials".

Users' complaints and requests for help are the most direct list of needs.


SOP Step 1:

Spend an afternoon, take a piece of paper, and write down at least five information products you can offer, following these two directions.

Examples include "PPT template collection", "list of free font websites", and "finding obscure e-books".

Step Two: Package your "information," set a price, and start selling.

Once you've found a mine, you can't just sell the stones directly; you have to process them into "gold bars" that customers are willing to pay for.

How is it processed? In three forms.

The first method is to sell services and charge per session.

This is the simplest model: you give whatever the other person wants.

Find a research paper for me, 9.9 yuan. Download an app for me, 15 yuan. Restore an old photo, 30 yuan.

The advantage of this model is that it starts quickly, you can see the money on the same day you operate, and it can give you the strongest positive feedback.

The second method is to sell products and charge a package price.

Organize a type of information into a "data package" and sell it at a fixed price.

For example, you spend three days compiling "100 commercially usable PPT templates" and sell them as a package for 19.9.

For example, you collect "50 of the latest internet industry analysis reports" and sell them as a package for 29.9.

The advantage of this model is that it is replicable; a single set of materials can be sold an unlimited number of times, with zero marginal cost.

The third method is to sell tutorials and charge for advanced content.

Create a detailed illustrated or video tutorial on how to find information.

For example, the book "Step-by-Step Guide to Downloading Academic Literature from Across the Internet for Free" sells for 99.

"Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." If you teach the method, the perceived value is the highest, and the price will naturally be higher.

SOP Step 2:

Choose the easiest information product from the five you listed in the previous step. Then determine a sales format and price for it.

For newcomers, it's recommended to start with the first type of "selling services," and price it no more than 20 yuan to get the process running smoothly.

Step 3: Delve into the "traffic pool" and precisely target customers.

With the product and price set, where do we find our first batch of customers?

Remember this principle: go where your customers congregate and establish your base there.

Don't post random things on your WeChat Moments; that's harassment. You need to fish in targeted traffic pools.

1. Locating the fishpond:

Analyze who your customers are.

If you want to buy postgraduate entrance exam materials, go to "Postgraduate Entrance Exam Bar", postgraduate entrance exam topics on Xiaohongshu, or related questions on Zhihu.

To sell industry reports, go to various business and career forums.

2. Prepare the bait:

Don't come up and shout, "I'm selling things, come and buy!"

Nobody will listen to you.

You must first provide value and be a helpful "living Lei Feng".

3. Begin casting the hook:

In these fishponds, find those posts asking for help and answer their questions very sincerely.

For example, you want to sell "PPT templates".

Go to Xiaohongshu and search for "PPT" to find those notes complaining about how difficult it is to make PPTs.

You leave a comment saying, "Hey sis, I just finished a presentation and used a template from XX website. It worked really well, and it's free. You should try it."

After you help three or five people like this, a sense of trust will be established.

At this point, you can post your own notes with the title "My Secret! 5 Free PPT Template Websites That Will Make Your Boss Praise You".

If you provide sufficient value, those who want the complete list of websites will naturally contact you privately.

Give first, then take – this is the only right way to generate traffic on the internet.

SOP Step 3:

Target 1-2 precise platforms.

Spend 1-2 hours each day consistently providing value using the "living Lei Feng" method to attract 10 targeted customers to your WeChat account.

Stick with it for a week and see how it goes.

Step 4: Establish your "base" and continue making money.

Relying on repeated lead generation to close deals is both tiring and slow.

Experts make money not by hunting, but by raising livestock.

Treat everyone who adds you on WeChat through various channels as your most valuable private asset.

You need a "base" to gather them all together and continuously generate value.

The simplest base is a WeChat group.

This was the idea behind my initial creation of "Uncle Wang's Teahouse".

Every day, I insist on sharing a piece of money-making tips or a guide to avoiding pitfalls in the site, covering everything from projects and traffic generation to tools.

More than four years have passed in the blink of an eye, and there have been more than 1,600 days without interruption.

This community is like an information melting pot, and many group members are completely bewildered when they first join.

Spending a lot of time in the group, I would check what new ways to play and what new tools were shared every day.

Through constant exposure, one's awareness and instincts for making money naturally develop.

SOP Step 4:

All customers who have made a purchase or consulted us have been added to a WeChat group.

Occasionally share some free and valuable information in the group to maintain the community's activity level.

When you have 100 targeted users in your group, selling anything becomes much easier.

These four steps constitute a complete operational process for converting information asymmetry into reality.

There's no advanced technology involved; it's all about execution.

Be down-to-earth and start by solving a small problem for someone close to you.

First, leverage information asymmetry to ensure you can consistently earn 1000 yuan per day.

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